{"title":"Esthetician Business Tools","description":"\u003cp\u003eBusiness-building resources from Michelle White, Master Esthetician and author of \u003cem\u003eThe Beauty Boss Blueprint\u003c\/em\u003e — starting with The Esthetician Pricing \u0026amp; Profit Toolkit (digital PDF, instant download).\u003c\/p\u003e","products":[{"product_id":"the-esthetician-pricing-profit-toolkit-price-with-confidence-profit-with-purpose-digital-pdf","title":"The Esthetician Pricing \u0026 Profit Toolkit — Price with Confidence, Profit with Purpose (Digital PDF)","description":"\u003cp\u003e\u003cstrong\u003eYou mastered the treatment. Now master the business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you're brilliant in the treatment room but your bank account doesn't show it, the problem probably isn't your talent — it's your prices. Most estheticians set their prices by copying the spa down the road or guessing in their first nervous month… and never revisit them, even as costs rise and skills grow.\u003c\/p\u003e\n\u003cp\u003eThe Esthetician Pricing \u0026amp; Profit Toolkit is the practical, printable workbook Michelle White — Master Esthetician, spa owner, and author of \u003cem\u003eThe Beauty Boss Blueprint™\u003c\/em\u003e — built to fix that. In one focused sitting, you'll price your services from real numbers, find the profit hiding in your existing book, and get word-for-word scripts for the conversations most beauty pros dread.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside (14 pages, printable PDF)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Pricing Formula\u003c\/strong\u003e — a cost + time + expertise method with a fully worked example\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService Profit Worksheet\u003c\/strong\u003e — find exactly which services are underpriced (and by how much)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChair \/ Room Profit Calculator\u003c\/strong\u003e — see what your space really earns and which small lever pays most\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow Your Numbers\u003c\/strong\u003e — 5 monthly benchmarks that tell you the truth about your business\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 Price Increase Scripts\u003c\/strong\u003e — in-person, text message, and social post, word for word\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 Rebooking \u0026amp; Retention Scripts\u003c\/strong\u003e — checkout, follow-up text, and a 90-day win-back message\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail Attach Mini-Guide\u003c\/strong\u003e — recommend homecare (including red light therapy) like care, not a pitch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30-Day Profit Action Plan\u003c\/strong\u003e — a week-by-week checklist that turns insight into income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eSolo estheticians, booth renters, spa owners, and beauty professionals who are booked but not profitable — or who know their prices are overdue for an honest review.\u003c\/p\u003e\n\u003ch3\u003eDelivery\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eInstant PDF download.\u003c\/strong\u003e This is a digital product — after checkout you'll receive a download link. Print it, grab a pen, and keep it wherever you do your books. No physical item will be shipped.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFrom Michelle White, Master Esthetician (16 years), owner of Living Water Day Spa, and founder of EveraLight.\u003c\/em\u003e\u003c\/p\u003e","brand":"Michelle White","offers":[{"title":"Default Title","offer_id":50754224488546,"sku":"BB-TOOLKIT-27","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/9607\/1522\/files\/39BE6DB8-4E14-41D5-B8D0-9E39F8720F35.jpg?v=1792804524"},{"product_id":"spa-forms-aftercare-templates-bundle-intake-consents-policies-aftercare-cards-for-estheticians-digital-pdf","title":"Spa Forms \u0026 Aftercare Templates Bundle — Intake, Consents, Policies \u0026 Aftercare Cards for Estheticians (Digital PDF)","description":"\u003cp\u003e\u003cstrong\u003eProfessional on paper, profitable in practice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour treatment room feels polished. Does your paperwork? Most estheticians build their intake forms, consent forms, and aftercare handouts one panicked Google search at a time — usually the night before a new service launches. This bundle ends that. It's the complete client-paperwork system from Michelle White — Master Esthetician (16 years), spa owner, and author of \u003cem\u003eThe Beauty Boss Blueprint™\u003c\/em\u003e — formatted as clean, matching, print-ready templates with blanks for your own business name, logo, and policies.\u003c\/p\u003e\n\u003cp\u003eEvery form was written in plain, client-friendly language with a wellness\/beauty focus — thorough enough to protect your practice and set expectations, warm enough that clients actually read it. Print a master set, keep it in a binder, and never scramble for paperwork again.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside (21 pages, printable PDF)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to Use guide\u003c\/strong\u003e — brand the headers, fill the [brackets], print your master set\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient Intake Form\u003c\/strong\u003e — contact details, emergency contact, communication preferences, referral source, and goal\/concern checkboxes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealth History \u0026amp; Contraindications\u003c\/strong\u003e — 10 yes\/no screening questions plus a conditions checklist, medications, and allergies\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsultation \u0026amp; Skin Analysis Card\u003c\/strong\u003e — skin type, Fitzpatrick scale, observation table, home-routine capture, and treatment plan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTreatment Record \/ Session Notes Card\u003c\/strong\u003e — protocol and product log, session notes, aftercare-given checklist, and a running visit log\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 service consent forms\u003c\/strong\u003e (one page each): Signature Facial · Microneedling · Cryo Body Contouring · LED \/ Red Light Therapy · Chemical Peel · Hydradermabrasion (Hydrafacial-Style)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhoto Consent \u0026amp; Release\u003c\/strong\u003e — tiered permissions (file only \/ in-spa \/ social \/ website) plus a guardian line for minors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCancellation \/ No-Show \/ Late Policy template\u003c\/strong\u003e — fill-in-the-blank fees and windows, a kind booking script, and an enforcement checklist\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 take-home aftercare cards\u003c\/strong\u003e: Microneedling · Cryo Slimming · Hydrafacial · LED Red Light Routine (with a 4-week tracker) · Chemical Peel · Waxing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosing \u0026amp; next steps\u003c\/strong\u003e — how this bundle pairs with \u003cem\u003eThe Beauty Boss Blueprint™\u003c\/em\u003e and the Pricing \u0026amp; Profit Toolkit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eSolo estheticians, booth renters, and spa owners launching a practice, adding advanced services (microneedling, cryo, peels, LED), or replacing a patchwork of mismatched forms with one professional system. Especially useful if you sell services you currently have no consent form for.\u003c\/p\u003e\n\u003ch3\u003eDelivery\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eInstant PDF download.\u003c\/strong\u003e This is a digital product — after checkout you'll receive a download link immediately. Print at home or at any copy shop on standard US Letter paper. No physical item will be shipped.\u003c\/p\u003e\n\u003ch3\u003ePlease note\u003c\/h3\u003e\n\u003cp\u003eThese are business templates, not legal advice. Consent and record-keeping requirements vary by state — have local counsel or your licensing board's guidance review your completed forms before relying on them, and personalize every [bracketed] item (fees, windows, timeframes) to your own policies before use.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFrom Michelle White, Master Esthetician (16 years), owner of Living Water Day Spa, and founder of EveraLight.\u003c\/em\u003e\u003c\/p\u003e","brand":"Michelle White","offers":[{"title":"Default Title","offer_id":50770213208162,"sku":"BB-FORMS-39","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/9607\/1522\/files\/forms-aftercare-cover-v2.png?v=1793042997"},{"product_id":"the-holiday-promo-kit-for-spas-estheticians-black-friday-to-new-year-marketing-planner-captions-gift-card-series-offers-printable-pdf","title":"The Holiday Promo Kit for Spas \u0026 Estheticians — Black Friday to New Year Marketing Planner, Captions, Gift Card \u0026 Series Offers (Printable PDF)","description":"\u003cp\u003eThe holidays are coming whether your marketing is ready or not.\u003c\/p\u003e\n\u003cp\u003eEvery November, solo estheticians and small spas watch the busiest buying season of the year roll in — and promotion falls to the bottom of the list, right when clients are most ready to book, gift, and buy. The Holiday Promo Kit fixes that in about one focused hour.\u003c\/p\u003e\n\u003cp\u003eBuilt by a working Master Esthetician and spa owner from a real campaign structure, this fill-in-the-blank kit gives you three proven offer frameworks, a week-by-week November–December calendar, and every piece of copy you need — already written. You fill in your services, your prices, and your dates. Then you just post on schedule.\u003c\/p\u003e\n\u003cp\u003eNo ads budget. No big following. No marketing degree. Just your offers, in front of your people, all season long.\u003c\/p\u003e\n\u003ch3\u003eWhat's inside (16 pages, printable PDF)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow to use this kit\u003c\/strong\u003e — the 3-step system: pick your offers, fill the blanks, post on schedule\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Holiday Promo Calendar\u003c\/strong\u003e — an 8-week planner (prep week → teaser week → Black Friday \u0026amp; Small Business Saturday → gift-card push weeks → Christmas cutoff → New Year \"new year, new skin\"), with checkboxes for every week\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer Framework A: The New-Client Special\u003c\/strong\u003e — fill-in worksheet with the savings and % off math shown step by step, plus profitability guardrails\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer Framework B: The Gift Card Push\u003c\/strong\u003e — denominations worksheet plus the bonus-card option explained, with the math and the rules to set before you sell a single card\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffer Framework C: The Series \/ Package\u003c\/strong\u003e — single price × sessions math with a worked example, package rules, and how to make it giftable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12 ready-to-post social captions\u003c\/strong\u003e (Facebook\/Instagram, Threads-friendly) with [brackets] for your business name, service, prices, town, phone, and booking link — covering all three frameworks across the season\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3 Google Business Profile post templates\u003c\/strong\u003e — including the rule most owners learn the hard way: Google rejects posts with a phone number in the text (these are written to comply)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDM \u0026amp; comment reply scripts\u003c\/strong\u003e — interested → details → gentle next-day close, plus a January win-back message\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIn-spa signage copy\u003c\/strong\u003e — a printable table card (with a spot for your QR code) and three word-for-word front-desk lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLaunch checklist\u003c\/strong\u003e — one page, every box, season launched\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrack Your Season worksheet\u003c\/strong\u003e — a simple weekly tracker and season debrief so next year's plan is half-written already\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbout Michelle + next steps\u003c\/strong\u003e — with pointers to \u003cem\u003eThe Beauty Boss Blueprint™\u003c\/em\u003e and \u003cem\u003eThe Esthetician Pricing \u0026amp; Profit Toolkit\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSolo estheticians and small spa owners heading into November–December\u003c\/li\u003e\n\u003cli\u003eBeauty professionals who know they \"should market more\" but never have the copy ready\u003c\/li\u003e\n\u003cli\u003eAnyone who ran Black Friday on vibes last year and swore never again\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUse it this week\u003c\/h3\u003e\n\u003cp\u003eBlack Friday and Small Business Saturday don't move. The spas that win the season are the ones whose offers are decided \u003cem\u003ebefore\u003c\/em\u003e the busy weeks hit. Download it today, spend one hour with a pen filling in your three offers, and your captions are ready to schedule — this week, not the night before Black Friday.\u003c\/p\u003e\n\u003ch3\u003eDelivery\u003c\/h3\u003e\n\u003cp\u003eInstant download: one PDF (16 pages, US Letter) delivered automatically after checkout. Print it, put it in a binder, and work it with a pen — that's how it's designed to be used. Yours to reuse every holiday season; the calendar structure carries to future years (just shift to that year's holiday dates).\u003c\/p\u003e\n\u003ch3\u003ePlease note\u003c\/h3\u003e\n\u003cp\u003eThis is a marketing planning kit with fill-in templates. Example numbers in the frameworks are illustrative only, to show the math — set your prices from your own costs and market. No results are promised or guaranteed; your outcomes will depend on your business, your market, and the work you put in. For the purchaser's business use; please don't redistribute or resell the file itself.\u003c\/p\u003e","brand":"Michelle White","offers":[{"title":"Default Title","offer_id":50770229428322,"sku":"BB-HOLIDAY-47","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/9607\/1522\/files\/holiday-promo-cover-v2.png?v=1793043224"}],"url":"https:\/\/everalight.shop\/collections\/esthetician-business-tools.oembed","provider":"EveraLight","version":"1.0","type":"link"}