The Holiday Promo Kit for Spas & Estheticians — Black Friday to New Year Marketing Planner, Captions, Gift Card & Series Offers (Printable PDF)

The holidays are coming whether your marketing is ready or not.

Every November, solo estheticians and small spas watch the busiest buying season of the year roll in — and promotion falls to the bottom of the list, right when clients are most ready to book, gift, and buy. The Holiday Promo Kit fixes that in about one focused hour.

Built by a working Master Esthetician and spa owner from a real campaign structure, this fill-in-the-blank kit gives you three proven offer frameworks, a week-by-week November–December calendar, and every piece of copy you need — already written. You fill in your services, your prices, and your dates. Then you just post on schedule.

No ads budget. No big following. No marketing degree. Just your offers, in front of your people, all season long.

What's inside (16 pages, printable PDF)

• How to use this kit — the 3-step system: pick your offers, fill the blanks, post on schedule
• The Holiday Promo Calendar — an 8-week planner (prep week → teaser week → Black Friday & Small Business Saturday → gift-card push weeks → Christmas cutoff → New Year "new year, new skin"), with checkboxes for every week
• Offer Framework A: The New-Client Special — fill-in worksheet with the savings and % off math shown step by step, plus profitability guardrails
• Offer Framework B: The Gift Card Push — denominations worksheet plus the bonus-card option explained, with the math and the rules to set before you sell a single card
• Offer Framework C: The Series / Package — single price × sessions math with a worked example, package rules, and how to make it giftable
• 12 ready-to-post social captions (Facebook/Instagram, Threads-friendly) with [brackets] for your business name, service, prices, town, phone, and booking link — covering all three frameworks across the season
• 3 Google Business Profile post templates — including the rule most owners learn the hard way: Google rejects posts with a phone number in the text (these are written to comply)
• DM & comment reply scripts — interested → details → gentle next-day close, plus a January win-back message
• In-spa signage copy — a printable table card (with a spot for your QR code) and three word-for-word front-desk lines
• Launch checklist — one page, every box, season launched
• Track Your Season worksheet — a simple weekly tracker and season debrief so next year's plan is half-written already
• About Michelle + next steps — with pointers to The Beauty Boss Blueprint™ and The Esthetician Pricing & Profit Toolkit

Who it's for

• Solo estheticians and small spa owners heading into November–December
• Beauty professionals who know they "should market more" but never have the copy ready
• Anyone who ran Black Friday on vibes last year and swore never again

Use it this week

Black Friday and Small Business Saturday don't move. The spas that win the season are the ones whose offers are decided before the busy weeks hit. Download it today, spend one hour with a pen filling in your three offers, and your captions are ready to schedule — this week, not the night before Black Friday.

Delivery

Instant download: one PDF (16 pages, US Letter) delivered automatically after checkout. Print it, put it in a binder, and work it with a pen — that's how it's designed to be used. Yours to reuse every holiday season; the calendar structure carries to future years (just shift to that year's holiday dates).

Please note

This is a marketing planning kit with fill-in templates. Example numbers in the frameworks are illustrative only, to show the math — set your prices from your own costs and market. No results are promised or guaranteed; your outcomes will depend on your business, your market, and the work you put in. For the purchaser's business use; please don't redistribute or resell the file itself.